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Forming A Distinguished Mission Statement - Blunders To Prevent |
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Written by Skeleton Star
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Thursday, 04 February 2010 12:47 |
A mission statement explains an organization and its goals, and specifies the path it will choose to fulfill these aspirations. It sets the modus operandi for an organization and its business plan and educates the reader of what the organization is all about and what it believes in. Though a mission statement discloses so much,
it should at most embrace a little - yes, mission statements had better be conclusive, sharp, right out and concise. Unfortunately, different companys fabricate their mission statements just like Magna Cartas or Statutes - the concoction is a long, boring piece of information that no one is interested enough to learn. Here are some base mistakes that companies make while drafting their mission statement:
Mistake No 1:
They write soundly about their business model and guiding principle responsibility when they should be wrapping up the mission statement in a maximum of one paragraph. The lesson here is to remain brief and to the point and not compare with a research paper on the human DNA.
Mistake No. 2:
They use confounding and big words to impress the reader. Well, we're living in an age where everything's short and sweet, and organization's had better take care to design their mission statement using simple language.
Mistake No. 3:
They include emotions to their mission statement, which is flawed, because a mission statement is not a movie story intended to move the readers. Rather, it is a statement of purpose and ought to remain written in a factual, no-nonsense style.
Mistake No. 4:
They write things they don't believe in and know they can't accomplish. If you don't believe in something, don't add it in the mission statement. If you can't do something, then don't throw-in that too. If you aren't something - don't suggest that you are. Recognize, stick to what you can honestly realize - don't suggest Herculean statements.
Mistake No. 5:
Chairmen and leaders of businesses frequently get mission statements fabricateed without taking the input of the top-level control. That is not right - managers should discuss the goals of the organization with the top-level management, find out how the aspirations will be arrived at, and then fashion the mission statement.
Mistake No. 6:
Sometimes organizations plagiarize mission statements of outstanding company's. That's so flawed, because each team's thought regimen and work is different from the other. So, every mission statement ought to be distinctive.
In conclusion, whatever is uttered in the mission statement must be named with pure feeling - there's no place for ifs and buts in the statement. So, go on right ahead and draft a distinguished mission statement - just avert these concerted blunders and be economical yet sharp with words. |
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Last Updated on Tuesday, 09 February 2010 12:43 |